Kaasten Reh

Fruchthandel, FRUITNET MEDIA INTERNATIONAL GMBH

Moderator of the "European 5 a day Symposium", who has now been pursuing his passion for fruit and vegetables for more than 30 years.

Kaasten Reh is Head of Events & Awards at Fruchthandel Magazin and Fruitnet Media International. Writing. Speaking. Debating. At congresses and trade fairs. On stage. In front of the stage. Backstage. His first job as an editor, more than 30 years ago, paved the way for his passion and expertise. Understanding global production and the people who keep these long chains moving, from place of origin to point of sale, still represents the foundation of a network that never stands still and that is always full of excitement and surprises.

A lot has happened during this time. Fruit Logistica established itself as a leading global trade fair. The German Fruit & Vegetable Congress became the most important congress for German-speaking traders. The Deutscher Frucht Preis (German Fruit Award) is now one of the most coveted accolades for the movers and shakers of fruit and vegetable departments in retail. And the Fruchthandel Magazin Retail Award is the Oscar of German food retail. Here, consumers vote on the best fruit and vegetable selection at German grocery shops. And what could carry more weight than the voice of the consumers? 

Kaasten Reh